While the owner of a service mark holds exclusive rights to use that mark to market or sell services, the service mark owner may transfer certain of those rights to a third party through use of a Service Mark Licence Agreement. A service mark licence is usually given for a specific duration during which the licensee pays the service mark owner for use of the service mark. Once the term of the licence expires, all rights in the mark revert back to the original owner.

Among others, this form includes the following key provisions:

• Grant of Licence: The licence granted in this type of agreement spells out the kinds of rights that the licensee will be able to enjoy
• Term: The term of the licence agreement is generally for a fixed period of years
• Payments: Outlines the method and frequency of payments
• Licensor's Representations and Warranties: Describes any representations the Licensor will make and any warranties the Licensor grants
• Quality Control: Quality standards the licensee must meet in order to continue use of the service mark

This lawyer-prepared packet contains:

1. Instructions and Checklist
2. General Information
3. Service Mark Licence Agreement for England and Wales

Law Compliance: This form complies with the laws of England and Wales