There are numerous businesses which give other companies the exclusive right and licence to manufacture and market their merchandise. Whether you are the company providing the products or the company selling the goods, it is important that you have a written Merchandising and Marketing Agreement. This agreement sets forth the specific terms of the arrangement including the products to be licensed and the territory to be served. A well-written Merchandising and Marketing Agreement will prove valuable in the event of disagreements, misunderstandings or litigation.

Among others, this Merchandising and Marketing Agreement contains the following provisions:

• Parties to the Agreement: This provision contains the identity and addresses of the businesses entering into the agreement;
• Licence: This provision sets out the specific purpose and licensing terms;
• Territory: This provision sets out the geographical territory to be served;
• Term and Termination Provisions: Sets out the date of the initial agreement and agreement termination procedures;
• Intellectual Property Rights: Sets out the intellectual property interests and rights of each party.

This lawyer-prepared packet contains:

1. General Information
2. Instructions and Checklist
3. Merchandising and Marketing Agreement for England and Wales

Law Compliance: This form complies with the laws of England and Wales